BORN FROM BOND. BUILT FOR DOGS.
BORN FROM BOND. BUILT FOR DOGS.

BORN FROM BOND.
BUILT FOR DOGS.

Introducing the ultimate
bath-time solution

OUR VISION

Transform the dog bathing experience into a joyful bonding ritual, where every dog feels pampered, and every owner feels proud.


OUR MISSION

To create premium, all-natural, Australian-made grooming products that honour the bond between dogs and their humans.

PROUDLY AUSTRALIAN
MADE & OWNED


At Dirti Dog, we take immense pride in being 100% Australian made and owned. Every bottle of our premium dog grooming products is carefully crafted right here in Australia, using locally sourced ingredients whenever possible.

We believe in supporting our local economy whilst ensuring the highest standards of quality control that Australian manufacturing is known for worldwide. Our commitment to Australian production isn't just about patriotism—it's about trust. When you choose Dirti Dog, you're choosing products made under Australia's strict quality and safety regulations, ensuring that what touches your beloved pet's coat and skin is nothing but the best.

WHY AUSTRALIAN-MADE MATTERS

Quality Assurance

Rigorous Australian manufacturing standards ensure premium products.

Local Economy

Supporting Australian jobs and businesses.

Reduced Carbon Footprint

Shorter supply chains mean less environmental impact.

Transparency

We know exactly what goes into our products because we make them ourselves.

 
THE BLOKE & THE GROODLE

THE BLOKE
& THE GROODLE

Sebastian’s the brains, Boo’s the floof - and together they run the joint. One’s a creative with a wild past and a soft spot for dogs. The other’s a lovable Groodle with a talent for sniffing out chaos, mud, and whatever you just told her not to roll in.

HOW IT ALL BEGAN


After a rough six years (three accidents, five surgeries, way too many hospital visits), Sebastian needed a spark. That spark was Boo—a curly-haired ball of chaos and comfort who turned recovery into adventure. But with every beach run and car ride came a filthy, tangled, pongy dog.

“The solution? Make bath time better. Way better.”

Together with Uncle Charlie, the trio cooked up a range of seriously good grooming products that clean like a dream and smell even better. The result? Dirti Dog. A brand for dogs who live wild, roll deep, and still clean up nice.

THEIR STORY. WHERE SCIENCE MEETS SLOBBER

Sebastian handles the ideas. Uncle Charlie, our lab genius, handles the science. And Boo? She’s the first to roll in whatever you just washed off. Every formula is sniffed, tested, and paw- approved by Boo herself - because if it doesn’t pass her wag test, it doesn’t make the cut.

“IF IT DOESN’T PASS THE BOO TEST,
IT DOESN’T MAKE IT TO PRODUCTION.”

 

WHY CHOOSE DIRTI DOG?

ALL-NATURAL INGREDIENTS

ALL-NATURAL INGREDIENTS

Our formulations contain only the highest quality natural ingredients that are gentle on your dog's skin whilst effectively cleaning their coat. We never use harsh chemicals, or artificial colours that could irritate your pet's sensitive skin.
TAILORED FOR EVERY BREED

TAILORED FOR EVERY BREED

Whether you have a tiny Chihuahua or a massive Great Dane, a short-haired Boxer or a fluffy Samoyed, our products are designed to work effectively on all coat types and breeds. Each formula adapts to your dog's specific needs.
PROUDLY AUSSIE MADE

PROUDLY AUSSIE MADE

Every Dirti Dog product is formulated and manufactured right here in Australia under strict quality control standards. By choosing Dirti Dog, you're supporting local businesses and ensuring your pet receives products made to Australia's high standards.
EXPERTLY FORMULATED

EXPERTLY FORMULATED

Developed by our team led by Sebastian's creative vision and Uncle Charlie's scientific expertise, each product undergoes rigorous testing and refinement. We combine Sebastian's love for animals, Charlie's laboratory precision, and Boo's real-world testing to ensure optimal performance.
SPA-LIKE EXPERIENCE

SPA-LIKE EXPERIENCE

Transform bath time from a chore to a cherished ritual. Our luxurious formulations create a spa-like experience with pleasant scents and rich lathers that make both you and your dog look forward to grooming sessions.
ECO FRIENDLY

ECO FRIENDLY

Our commitment to your dog extends to the planet they live on. Our products are biodegradable and environmentally friendly, and we use recyclable packaging wherever possible to minimise our ecological pawprint.
 
JOIN THE DIRTI DOG SQUAD

JOIN THE
DIRTI DOG SQUAD

Messy Dogs, Happy Dogs!
Join the Fun